Promotion And marketing (Ancillary)

I have looked into the last album release of ELO and looked into the design of the album. The first thing that you will see is a large colourful flying saucer type spaceship at the top of the cover. Looking into older albums you will see that that is a recurring image they have used throughout their album releases. This makes it immediately stand out to people as an ELO album and fans will look out for and recognise it in a shop.

Below you will find a young boy sitting on the ground looking up at it and in-between them there is is a large green field illuminated by a search light from the spaceship. This sets the mood of the album which is themed about space exploration and childhood. So this way the album cover portrays the theme very well. And in plain letters at the bottom you can find the title of the album, which shows that most of the importance is on the actual image.