The overall favourite music genre most people liked to listen to was pop music but indie and rock were also quite predominant. They said they mostly listen to their music on the radio such as BBC radio 1 or on curated play lists which you can find on spotify.
Overall most people said although they didn't watch music videos regularly, they all liked to watch them.
Most people thought that a music video needed to be continuous and that breaking up the song in between for example to tell a narrative for the music video was bad. A lot of people also said that the overall theme of a music video was important. They liked it more when it was a bit surreal and odd rather than a generic video with a band playing music or only someone singing the song. Overall they felt music videos should add something to the song rather than just being an add-on.
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