I think you tube would be perfect place for my music video. It is a video sharing website and app used by millions daily and it is all ready a host to many thousands of music videos from every kind of genre. Since videos can be watched easily and you can find so many different people using the website I think this would be the perfect place to distribute my music video. Also videos on YouTube can be shared via social media which then in turn shares it with people who are firends with people who also like such videos
As my target audience is young alts I have a few things to consider trying to attract them to watch my music video. I will try to achieve three things to attract them.
I want the narrative of my video to be edgy yet light harted, I want to use colour and contrast to create a unique atmosphere that doesn't remind the viewer of any famous pop songs or the like.
I want to use cinematography in unique ways as well auditing effects to give my music video an odd and different feel to it.
I will try to relate to the audience with my main character as I will try to dress him up like a young alt would dress themselves.
Looking at UK tribes it seems as the perfect audience member and they are most likely the kind of people who will want to watch music videos for my chosen song. The song is by no means mainstream and while being relatively new it is performed by an artist definitely considers retro, these are the sort of things that might entice a young alt to watch the music video.
Young alts are all about being unique and dress to be themselves but also to be comfortable. This is what a young alt could look like.
Having conducted a survey asking people what kind of music they liked to listen to, if they watched music videos and what makes or breaks a music video for them here are the results.
The overall favourite music genre most people liked to listen to was pop music but indie and rock were also quite predominant. They said they mostly listen to their music on the radio such as BBC radio 1 or on curated play lists which you can find on spotify.
Overall most people said although they didn't watch music videos regularly, they all liked to watch them.
Most people thought that a music video needed to be continuous and that breaking up the song in between for example to tell a narrative for the music video was bad. A lot of people also said that the overall theme of a music video was important. They liked it more when it was a bit surreal and odd rather than a generic video with a band playing music or only someone singing the song. Overall they felt music videos should add something to the song rather than just being an add-on.
I have used images that relate to the lyrics of my song as well as some images I think would suit the mood of the songs and some potential location ideas such as the forest or night time. I think the bed, the radio and the guitar should be seen in the video as they are mentioned a lot in the lyrics of the song and the bedroom should also be in the video at least once. Then I choose an old record player which is something that some of my target audience find inter sting and might own them selves. Lastly there is the font I would want to use if I decide to use one. It looks a lot like handwriting and it has the right feel for this song.
Top left shot.
This is a medium shot close shot. It is important as it introduces the characters of this music video. Its also shows the location of the them being inside a car. It doesn't give much away from and leaves the audience guessing what is about to happen. Top centre shot
This a clear establishing shot in which we see that the video is taking place in a traffic jammed highway. The audience can only assume that the characters first introduced are among these cars stuck in traffic. Top right shot
This shot is a great example of the use of a panning shot as the camera follows the person leave the cat and step onto the taxi and then the concrete until panning down to show the boy to continue the narrative. This is effective as it shows the audience what the man is doing while staying in one motion. It also helps showing of more of the location Centre left shot.
This shot shows of multiple people standing outside their cars. It also showcases great use of levels with 1 person on the bridge, 1 on a trailer and 1 one the street. This gives the audience a sense of scale. Centre centre shot.
This birds eye shot is used to depict the oddness of the music video. It is used to clearly show that the person on lying on top of a cap in the middle of a road. His spread out arms and crossed legs shows that he is just relaxing on top of the roof, this also matches the calmness of the song. Centre right shot.
This next shot is a close up of the man's face. This shot is used to show the emotion in his expression. This again fits in with the mood of the song and adds to the narrative of the video. Bottom left shot
This shot again shows the use of levels ,which draws the audiences attention to different parts of the screen. This shot is also a high angle to show of that all the people are leaving their cars which again is important to the narrative. Bottom centre shot.
A even higher shot than the previous this is used to show the scale of the narrative as people continue to leave their cars but now you can see both sides of the highway. This again shows the size of this event to the audience. Bottom right shot.
This is another birds eye shot but this time they used a filter to give the impression of it being TV News footage. This gives the audience a clear different between the music video and post narrative.
